Page 25 - MBRF PR REPORT (English) - March 2024

Press Release

Mohammed bin Rashid Al Maktoum Knowledge

Foundation to exhibit at "London Book Fair 2024"

10 March 2024- The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) will
be participating in the London Book Fair 2024, a major international event that brings

together publishers, writers, and other experts from the literary field. The event will take place
in London from 12 to 14 March 2024.

During its participation, the MBRF will host a range of events that will highlight the Dubai
International Program for Writing (DIPW) and its knowledge contributions over the past

decade. Additionally, a series of sessions and discussions will address the challenges and
opportunities posed by technological advancements and the increasing influence of artificial

intelligence (AI) within the regional and global knowledge landscape.

His Excellency Jamal bin Huwaireb, CEO of the MBRF, said, “Being one of the most

important and influential events in the international book fair calendar, we are honored to take
part in this prestigious global knowledge forum. The event provides an opportunity to interact

with notable individuals from the world’s leading publishing houses, as well as other literary
and cultural circles. The fair will also offer us a platform to showcase our projects, initiatives,

programs, and contributions towards advancing knowledge development. In addition to
strengthening the long-term viability of knowledge development and laying the foundation for

knowledge-based economies and societies, it allows us to examine potential areas of
cooperation with institutions and groups that share our goals.”

“International book fairs are significant, influential forums for intellectual exchange that
provide a means to share experiences and best practices for bridging knowledge gaps. Our

participation in these platforms reflects our ongoing commitment to enhancing the UAE’s
prominent position on the global knowledge map and highlighting its efforts in fostering

knowledge development, inspiring creativity, and promoting literary and intellectual
excellence,” His Excellency added.

In addition to showcasing its projects and initiatives, the MBRF will host a session on the first

day of the fair, titled ‘The New Frontier of Engagement: How Social Media is Evolving in the