Page 26 - MBRF PR REPORT (English) - March 2024

Press Release

Era of Generative AI.’ This session will be led by Maz Nijem, Head of the Global Department
for social media and Generative AI at Tata Consultancy Services. The event will also feature a

session titled ‘Harnessing Big Data Analytics in the Government Sector,’ which will be
presented in English by Leila Faridoun. Furthermore, there will be a session themed ‘Global

Knowledge Dialogues and the Growth of the Arabic Library,’ where Hisham Al-Jahdali and Fahd

Al-Ouda will share their insights. Lastly, a session titled ‘Translation Intersections: Bridging
the Gap between Translators and Publishers’ will feature key insights from Fatima Al-Khatib

and Dalal Nasrallah.

The second day of the London Book Fair 2024 will witness the MBRF hosting a session on the
‘Mohammed bin Rashid Al Maktoum Knowledge Award,’ presented by Dr. Wes Harry. Nadim

Sadek, the Founder and CEO of Shimmr AI, will be speaking at another session titled ‘Text and
Tech: the intersection of AI and Creative Writing.’ Additionally, His Excellency Jamal bin

Huwaireb will present a session titled ‘Reading from an Islamic Perspective - Reading Month

in the UAE.’ The MBRF will also host sessions like ‘Cultural Intersections, Dubai – London,’ a
session on the ‘Dubai International Program for Writing in 10-Year Journey’ with Hussein

Darwish, and a panel on ‘Emirati Publishers and Publishing Rights’ featuring Anoud Al Ali and
Abdullah Al Kaabi. The day will conclude with a discussion led by Fai Nasser and Haitham

Hussein on ‘Enriching Knowledge through Arts and Literature.’

On the final day of the fair, the MBRF plans to host a second session with Dr. Wes Harry on
the ‘Mohammed bin Rashid Al Maktoum Knowledge Award.’ Additionally, Ahmed Badeir,

General Manager of Dar Al-Shorouk, will lead a session titled ‘The Experience of Publishing

Books - Egypt as a Model,’ and Lucy Kimble, Professor of Contemporary Design Practices at
Central Saint Martins, University of the Arts London, is set to lead a session titled ‘Sustainable

Creativity: A Design-Nature Perspective.’ In closing, the MBRF will organize a session on ‘Data
and its Role in Improving the Performance of Governmental Institutions,’ which will be

presented in Arabic by Leila Faridoun.

-Ends-

For further information, please contact:

Orient Planet Group (OPG)
Tel: +971 4 4562888
Email: media@orientplanet.com
Website: www.orientplanet.com