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6/20/25, 8:55 AM Shaikha Nasser Al Nowais meets with leading French travel and tourism tech companies to promote innovation in the sector - Middl…
Shaikha Nasser Al Nowais meets with leading

French travel and tourism tech companies to

promote innovation in the sector

June 19, 2025

H.E. underlines importance of technology in her vision to develop a sustainable and responsible

tourism sector

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H.E. Shaikha Nasser Al Nowais, Secretary-General elect of the United Nations Tourism for the
2026–2029 term, held a series of meetings with representatives of leading French travel and

tourism technology companies. The discussions focused on advancing innovation and
integrating cutting-edge technologies in the sector. Participants emphasized the critical role of

digital solutions in improving service efficiency and strengthening the sector’s readiness to
adapt to rapid technological shifts. The meetings were held on the sidelines of Her Excellency’s

participation in VivaTech 2025 in Paris, held under the theme “The New Frontiers of
Innovation.”

The meetings are part of Her Excellency’s ongoing efforts to foster dialogue with the private
sector in the tourism industry, in preparation for her assumption of office as UN Tourism

Secretary-General early next year.

Her Excellency said: “Technology is a key pillar in my vision to develop a sustainable and

responsible tourism sector both regionally and globally, given its vital role in creating

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