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6/20/25, 8:55 AM Latest News
the sector. Participants emphasized the critical role of digital solutions in improving service efficiency and
strengthening the sector’s readiness to adapt to rapid technological shifts. The meetings were held on the

sidelines of Her Excellency’s participation in VivaTech 2025 in Paris, held under the theme "The New
Frontiers of Innovation."

The meetings are part of Her Excellency’s ongoing efforts to foster dialogue with the private sector in the
tourism industry, in preparation for her assumption of office as UN Tourism Secretary-General early next year.

Her Excellency said: “Technology is a key pillar in my vision to develop a sustainable and responsible tourism
sector both regionally and globally, given its vital role in creating innovative tourism models based on global

best practices. It further improves quality of life while maintaining privacy and offering outstanding tourism
experiences to visitors and tourists around the world.” H.E. emphasised the importance of increasing private
sector investment in digital solutions that support tourism sustainability and building an integrated digital

infrastructure that enhances operational efficiencies in tourism.
During the discussions, Her Excellency underscored the importance of strengthening partnerships between

the UN Tourism and private tourism companies to develop new initiatives and projects that facilitate mobility
and communication across countries, and improve tourism destinations, particularly in light of challenges
such as climate change and evolving travel and tourism trends.

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