Page 381 - MOET ENGLISH PR REPORT - JUNE 2025

6/20/25, 8:55 AM Shaikha Nasser Al Nowais meets with leading French travel and tourism tech companies to promote innovation in the sector - Middl…
Her Excellency said: “Technology is a key pillar in my vision to develop a sustainable and responsible
tourism sector both regionally and globally, given its vital role in creating innovative tourism models based
on global best practices. It further improves quality of life while maintaining privacy and offering

outstanding tourism experiences to visitors and tourists around the world.” H.E. emphasised the
importance of increasing private‑sector investment in digital solutions that support tourism sustainability
and building an integrated digital infrastructure that enhances operational efficiencies in tourism.

During the discussions, Her Excellency underscored the importance of strengthening partnerships
between the UN Tourism and private tourism companies to develop new initiatives and projects that
facilitate mobility and communication across countries, and improve tourism destinations, particularly in
light of challenges such as climate change and evolving travel and tourism trends.

https://menews247.com/shaikha-nasser-al-nowais-meets-with-leading-french-travel-and-tourism-tech-companies-to-promote-innovation-in-the-sector/ 2/2