Page 385 - MOET ENGLISH PR REPORT - JUNE 2025

6/20/25, 8:56 AM Hospitality Advisory Council discusses new national initiatives to boost growth and employment opportunities in the sector
The Minister of Economy continued: 'The year 2025 marks a major milestone for UAE tourism, marked by the
election of Shaikha Al Nowais as the first woman globally to serve as Secretary-General of the UN World Tourism
Organization for the term 2026-2029. This achievement reinforces the UAE's prominent role in supporting
international efforts to advance the global tourism industry.”

The meeting's discussions covered a comprehensive array of key files and initiatives that support the UAE's efforts to
enhance the growth and competitiveness of its hospitality sector. Participants emphasized the importance of
promoting collaboration between the public and private sectors to meet the objectives of the National Tourism
Strategy 2031, which aims to establish the UAE as the top global tourism brand by the next decade.

The Council also reviewed the newly launched “Summer Hospitality Camp” program by the Ministry of Economy. It is
designed to support Emiratization across hospitality-related sectors by offering hands-on training to school and
university students in real-world environments such as hotels and tourism facilities, in addition to its structured
learning tracks.

Established by the Emirates Tourism Council, the Hospitality Advisory Council serves as a strategic advisory body to
the Chairman of the Emirates Tourism Council on matters specific to the hospitality sector. It provides insights and
data on industry developments, recommends private-sector initiatives to drive sector growth and reinforce the UAE's
position as a leading global tourism destination, and offers feedback on government tourism policies and initiatives.

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