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6/20/25, 8:55 AM Shaikha Nasser Al Nowais meets with leading French travel and tourism tech companies to promote innovation in the sector - Middl…

Shaikha Nasser Al Nowais meets with leading French

travel and tourism tech companies to promote

innovation in the sector

By PR News Desk 19/06/2025

H.E. Shaikha Nasser Al Nowais, Secretary-General elect of the United Nations Tourism for the 2026–

2029 term, held a series of meetings with representatives of leading French travel and tourism technology
companies. The discussions focused on advancing innovation and integrating cutting-edge technologies
in the sector. Participants emphasized the critical role of digital solutions in improving service efficiency

and strengthening the sector’s readiness to adapt to rapid technological shifts. The meetings were held
on the sidelines of Her Excellency’s participation in VivaTech 2025 in Paris, held under the theme “The
New Frontiers of Innovation.”

The meetings are part of Her Excellency’s ongoing efforts to foster dialogue with the private sector in the
tourism industry, in preparation for her assumption of office as UN Tourism Secretary-General early next
year.

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