Page 400 - MOET ENGLISH PR REPORT - JUNE 2025

The initiative aligns with the UAE Tourism Strategy 2031 and is being implemented in strategic
partnership with academic institutions, tourism and hospitality companies, and leading hospitality
providers across the country.

The launch event was attended by Shaikha Nasser Al Nowais, Secretary-General Elect of the United
Nations World Tourism Organisation for the 2026–2029 term, it was also attended by nearly 100
people representing the country's hospitality sector, along with student leaders, and industry
professionals.
Speaking at the event, Bin Touq emphasised that tourism has become a key driver of sustainable
development and economic competitiveness, thanks to the vision and support of the UAE’s wise
leadership.

Pointing out the sector’s outstanding performance, he highlighted the importance of preparing
leaders and developing national capabilities across tourism-related activities to ensure sustainable
growth and enhance the sector's contribution to economic and social development. The Ministry of
Economy works closely with government and private sector partners to achieve this strategic
objective.

He added, “The Summer Hospitality Camp is an investment in our young Emiratis, designed to
equip them with the skills and training needed to thrive in the tourism sector. It reflects our
commitment to increasing local participation in this vital industry and aligns with our vision for a
dynamic tourism future led by capable Emirati talent.

Through this initiative, we are preparing the next generation of leaders and innovators who will
enrich the visitor experience in the UAE and serve as true ambassadors of our authentic Emirati
identity and globally recognised hospitality.”

Shaikha Al Nowais emphasised that the camp marks a significant step forward in building national
capacity within the tourism sector. She noted that the programme plays a vital role in developing
human capital and cultivating world-class expertise through hands-on experience across various
tourism and hospitality fields in the UAE.

This model, she explained, aligns with global trends that position tourism as a key driver of
economic and social development, advancing progress by building capabilities, attracting talent,
and fostering innovation and sustainability.

The Summer Hospitality Camp enhances Emiratisation in the tourism sector by empowering
country’s youth and bridging the gap between university degrees and the labour market. It equips
participants with practical experience and personal skills prior to entering the workforce. The
programme also focuses on building leadership qualities, teamwork spirit, and a culture of service
excellence, while offering specialised hands-on training.

The initiative will enable students to explore sustainable, long-term career pathways that align with
global tourism growth and adhere to the highest international standards, further empowering youth
to play an active and influential role in shaping the future economy.

https://www.traveldailynews.com