Page 456 - MOET ENGLISH PR REPORT - JUNE 2025

6/18/25, 8:30 AM MoE launches Summer Hospitality Camp 2025 to build national capabilities in the hospitality sector
comprehensive training program places students in real-world hospitality settings such as hotels and
tourism facilities to enhance national tourism capabilities, supporting broader efforts to develop human
capital in the UAE’s tourism and hospitality sectors. The initiative aligns with the UAE Tourism Strategy
2031 and is being implemented in strategic partnership with academic institutions, tourism and

hospitality companies, and leading hospitality providers across the country.

The launch event was attended by H.E. Shaikha Nasser Al Nowais, Secretary-General elect of the
United Nations World Tourism Organization for the 2026–2029 term, it was also attended by nearly 100
people representing the country's hospitality sector, along with student leaders, and industry

professionals.

Speaking at the event, H.E. Bin Touq emphasized that tourism has become a key driver of sustainable
development and economic competitiveness, thanks to the vision and support of the UAE’s wise
leadership. Pointing out the sector’s outstanding performance, he highlighted the importance of
preparing leaders and developing national capabilities across tourism-related activities to ensure

sustainable growth and enhance the sector's contribution to economic and social development. The
Ministry of Economy works closely with government and private sector partners to achieve this strategic
objective.

H.E. added: “The Summer Hospitality Camp is an investment in our young Emiratis, designed to equip

them with the skills and training needed to thrive in the tourism sector. It reflects our commitment to
increasing local participation in this vital industry and aligns with our vision for a dynamic tourism future
led by capable Emirati talent. Through this initiative, we are preparing the next generation of leaders and
innovators who will enrich the visitor experience in the UAE and serve as true ambassadors of our

authentic Emirati identity and globally recognized hospitality.”

H.E. Shaikha Nasser Al Nowais emphasized that the camp marks a significant step forward in building
national capacity within the tourism sector. She noted that the program plays a vital role in developing
human capital and cultivating world-class expertise through hands-on experience across various

tourism and hospitality fields in the UAE. This model, she explained, aligns with global trends that
position tourism as a key driver of economic and social development, advancing progress by building
capabilities, attracting talent, and fostering innovation and sustainability.

The Summer Hospitality Camp enhances Emiratization in the tourism sector by empowering country’s
youth and bridging the gap between university degrees and the labor market. It equips participants with

practical experience and personal skills prior to entering the workforce. The program also focuses on
building leadership qualities, teamwork spirit, and a culture of service excellence, while offering
specialized hands-on training. The initiative will enable students to explore sustainable, long-term career
pathways that align with global tourism growth and adhere to the highest international standards, further

empowering youth to play an active and influential role in shaping the future economy.

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