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6/18/25, 8:30 AM Latest News
comprehensive training program places students in real-world hospitality settings such as hotels and tourism
facilities to enhance national tourism capabilities, supporting broader efforts to develop human capital in the

UAE’s tourism and hospitality sectors. The initiative aligns with the UAE Tourism Strategy 2031 and is being
implemented in strategic partnership with academic institutions, tourism and hospitality companies, and

leading hospitality providers across the country.
The launch event was attended by H.E. Shaikha Nasser Al Nowais, Secretary-General elect of the United

Nations World Tourism Organization for the 2026–2029 term, it was also attended by nearly 100 people
representing the country's hospitality sector, along with student leaders, and industry professionals.

Speaking at the event, H.E. Bin Touq emphasized that tourism has become a key driver of sustainable
development and economic competitiveness, thanks to the vision and support of the UAE’s wise leadership.
Pointing out the sector’s outstanding performance, he highlighted the importance of preparing leaders and

developing national capabilities across tourism-related activities to ensure sustainable growth and enhance
the sector's contribution to economic and social development. The Ministry of Economy works closely with

government and private sector partners to achieve this strategic objective.
H.E. added: “The Summer Hospitality Camp is an investment in our young Emiratis, designed to equip them
with the skills and training needed to thrive in the tourism sector. It reflects our commitment to increasing

local participation in this vital industry and aligns with our vision for a dynamic tourism future led by capable
Emirati talent. Through this initiative, we are preparing the next generation of leaders and innovators who will

enrich the visitor experience in the UAE and serve as true ambassadors of our authentic Emirati identity and
globally recognized hospitality.”

H.E. Shaikha Nasser Al Nowais emphasized that the camp marks a significant step forward in building
national capacity within the tourism sector. She noted that the program plays a vital role in developing human

capital and cultivating world-class expertise through hands-on experience across various tourism and
hospitality fields in the UAE. This model, she explained, aligns with global trends that position tourism as a
key driver of economic and social development, advancing progress by building capabilities, attracting talent,

and fostering innovation and sustainability.
The Summer Hospitality Camp enhances Emiratization in the tourism sector by empowering country’s youth

and bridging the gap between university degrees and the labor market. It equips participants with practical
experience and personal skills prior to entering the workforce. The program also focuses on building

leadership qualities, teamwork spirit, and a culture of service excellence, while offering specialized hands-on
training. The initiative will enable students to explore sustainable, long-term career pathways that align with

global tourism growth and adhere to the highest international standards, further empowering youth to play an
active and influential role in shaping the future economy.
Organized in partnership with 35 hotel and tourism establishments across the UAE, the camp targets UAE

nationals and residents aged 15 to 22, including high school and university students. It offers five specialized
tracks: Hotels, Culinary Arts, Hospitality, Food Services, and Event Management. Programs will run from two

to four weeks depending on the track, and include field training, mentorship sessions, site visits, and

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