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6/12/25, 5:04 PM Shaikha Al Nowais highlights strategic vision for the future of tourism at Investopia Global – Mediterranean - Aletihad News Center

It also explored their role in navigating geopolitical and economic shifts happening at regional and global levels.

The efforts to strengthen partnerships between the Gulf Cooperation Council (GCC) countries and Mediterranean

nations were highlighted, emphasising the importance of tourism in connecting societies to their cultural and
archaeological heritage and preserving historical landmarks and sites.

Shaikha Al Nowais said, “The tourism sector not only contributes to global economic growth and diversification but
also serves as a vital bridge connecting diverse communities and cultures. It fosters mutual understanding among

peoples and plays a key role in generating employment across all segments of society.

This highlights the importance of strengthening collaboration and aligning efforts to shape innovative visions and

initiatives that will elevate this vital sector and drive it toward greater progress and prosperity, advancing our
aspirations for comprehensive, sustainable economic and social development.”

Al Nowais added: “The GCC and Mediterranean countries possess exceptional tourism assets that blend historical
heritage, cultural richness, and civilizational diversity. This unique combination gives these regions a distinctive

character, positioning them among the world’s most attractive and sought-after destinations. Investopia Global –

Mediterranean serves as a key platform to showcase this potential, engage business communities, and explore
promising investment opportunities across various segments of the tourism sector.”

The Secretary-General-elect of UN Tourism underlined the importance of strengthening regional and international
collaboration in the next phase to adopt innovative tourism models that promote the preservation of ecosystems and

contribute to building a better future for sustainable and responsible tourism.

During her participation in the panel, Shaikha Al Nowais highlighted her new vision for the future of tourism, which

aims to foster sustainable economic growth while preserving cultural identity and natural resources to ensure

continuity for current and future generations.

Shaikha Al Nowais noted that this vision is based on five main pillars: enhancing responsible tourism that prioritizes
the preservation of nature, culture, people, and the environment; building capacities and empowering youth, women,

and communities; harnessing technology for good to improve quality of life while maintaining privacy; adopting

innovative financing solutions and developing tourism models that support sustainable growth; and establishing smart
governance through transparent, accountable, and clear leadership.

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