Page 648 - MOET ENGLISH PR REPORT - JUNE 2025

6/12/25, 5:04 PM Shaikha Al Nowais highlights strategic vision for the future of tourism at Investopia Global – Mediterranean
The panel discussed a range of new tourism strategies and policies aimed at promoting global economic
growth and diversification. It also explored their role in navigating geopolitical and economic shifts
happening at regional and global levels. The efforts to strengthen partnerships between the Gulf
Cooperation Council (GCC) countries and Mediterranean nations were highlighted, emphasizing the

importance of tourism in connecting societies to their cultural and archaeological heritage and
preserving historical landmarks and sites.

H.E. Shaikha Al Nowais said: “The tourism sector not only contributes to global economic growth and
diversification but also serves as a vital bridge connecting diverse communities and cultures. It fosters

mutual understanding among peoples and plays a key role in generating employment across all
segments of society. This highlights the importance of strengthening collaboration and aligning efforts to
shape innovative visions and initiatives that will elevate this vital sector and drive it toward greater
progress and prosperity, advancing our aspirations for comprehensive, sustainable economic and social

development.”

H.E. added: “The GCC and Mediterranean countries possess exceptional tourism assets that blend
historical heritage, cultural richness, and civilizational diversity. This unique combination gives these
regions a distinctive character, positioning them among the world’s most attractive and sought-after

destinations. Investopia Global – Mediterranean serves as a key platform to showcase this potential,
engage business communities, and explore promising investment opportunities across various
segments of the tourism sector.”

Her Excellency underlined the importance of strengthening regional and international collaboration in
the next phase to adopt innovative tourism models that promote the preservation of ecosystems and

contribute to building a better future for sustainable and responsible tourism.

During her participation in the panel, H.E. Shaikha Al Nowais highlighted her new vision for the future of
tourism, which aims to foster sustainable economic growth while preserving cultural identity and natural
resources to ensure continuity for current and future generations. H.E. noted that this vision is based on

five main pillars: enhancing responsible tourism that prioritizes the preservation of nature, culture,
people, and the environment; building capacities and empowering youth, women, and communities;
harnessing technology for good to improve quality of life while maintaining privacy; adopting innovative
financing solutions and developing tourism models that support sustainable growth; and establishing
smart governance through transparent, accountable, and clear leadership.

H.E. also emphasized that digital transformation is a key driver in advancing the growth of the tourism
sector and unlocking its full potential. The integration of cutting-edge digital tools such as artificial
intelligence (AI), digital payment systems, and advanced infrastructure plays a vital role in developing
tourism destinations and landmarks in line with global best practices and standards.

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