Page 652 - MOET ENGLISH PR REPORT - JUNE 2025

6/12/25, 5:04 PM Shaikha Al Nowais highlights strategic vision for the future of tourism at Investopia Global – Mediterranean
the world’s most attractive and sought-after destinations. Investopia Global – Mediterranean serves as a key platform to
showcase this potential, engage business communities, and explore promising investment opportunities across various
segments of the tourism sector.”

Her Excellency underlined the importance of strengthening regional and international collaboration in the next phase to adopt
innovative tourism models that promote the preservation of ecosystems and contribute to building a better future for sustainable
and responsible tourism.
During her participation in the panel, H.E. Shaikha Al Nowais highlighted her new vision for the future of tourism, which aims to
foster sustainable economic growth while preserving cultural identity and natural resources to ensure continuity for current and
future generations. H.E. noted that this vision is based on five main pillars: enhancing responsible tourism that prioritizes the
preservation of nature, culture, people, and the environment; building capacities and empowering youth, women, and
communities; harnessing technology for good to improve quality of life while maintaining privacy; adopting innovative financing
solutions and developing tourism models that support sustainable growth; and establishing smart governance through
transparent, accountable, and clear leadership.

H.E. also emphasized that digital transformation is a key driver in advancing the growth of the tourism sector and unlocking its
full potential. The integration of cutting-edge digital tools such as artificial intelligence (AI), digital payment systems, and
advanced infrastructure plays a vital role in developing tourism destinations and landmarks in line with global best practices and
standards.

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