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6/12/25, 5:04 PM Latest News
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H.E. Shaikha Al Nowais said: “The tourism sector not only contributes to global economic growth and

diversification but also serves as a vital bridge connecting diverse communities and cultures. It fosters mutual
understanding among peoples and plays a key role in generating employment across all segments of society.

This highlights the importance of strengthening collaboration and aligning efforts to shape innovative visions
and initiatives that will elevate this vital sector and drive it toward greater progress and prosperity, advancing

our aspirations for comprehensive, sustainable economic and social development.”
H.E. added: “The GCC and Mediterranean countries possess exceptional tourism assets that blend historical

heritage, cultural richness, and civilizational diversity. This unique combination gives these regions a
distinctive character, positioning them among the world’s most attractive and sought-after destinations.
Investopia Global – Mediterranean serves as a key platform to showcase this potential, engage business

communities, and explore promising investment opportunities across various segments of the tourism
sector.”

Her Excellency underlined the importance of strengthening regional and international collaboration in the next
phase to adopt innovative tourism models that promote the preservation of ecosystems and contribute to
building a better future for sustainable and responsible tourism.

During her participation in the panel, H.E. Shaikha Al Nowais highlighted her new vision for the future of
tourism, which aims to foster sustainable economic growth while preserving cultural identity and natural

resources to ensure continuity for current and future generations. H.E. noted that this vision is based on five
main pillars: enhancing responsible tourism that prioritizes the preservation of nature, culture, people, and

the environment; building capacities and empowering youth, women, and communities; harnessing
technology for good to improve quality of life while maintaining privacy; adopting innovative financing

solutions and developing tourism models that support sustainable growth; and establishing smart governance
through transparent, accountable, and clear leadership.
H.E. also emphasized that digital transformation is a key driver in advancing the growth of the tourism sector

and unlocking its full potential. The integration of cutting-edge digital tools such as artificial intelligence (AI),
digital payment systems, and advanced infrastructure plays a vital role in developing tourism destinations

and landmarks in line with global best practices and standards.
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