Page 658 - MOET ENGLISH PR REPORT - JUNE 2025

6/12/25, 5:05 PM Shaikha Al Nowais Highlights Strategic Vision For The Future Of Tourism At Investopia Global Mediterranean
H.E. added:“The GCC and Mediterranean countries possess exceptional tourism assets that blend historical heritage,
cultural richness, and civilizational diversity. This unique combination gives these regions a distinctive character, positioning
them among the world's most attractive and sought-after destinations. Investopia Global – Mediterranean serves as a key
platform to showcase this potential, engage business communities, and explore promising investment opportunities across
various segments of the tourism sector.”

Her Excellency underlined the importance of strengthening regional and international collaboration in the next phase to
adopt innovative tourism models that promote the preservation of ecosystems and contribute to building a better future for
sustainable and responsible tourism.

During her participation in the panel, H.E. Shaikha Al Nowais highlighted her new vision for the future of tourism, which aims
to foster sustainable economic growth while preserving cultural identity and natural resources to ensure continuity for
current and future generations. H.E. noted that this vision is based on five main pillars: enhancing responsible tourism that
prioritizes the preservation of nature, culture, people, and the environment; building capacities and empowering youth,
women, and communities; harnessing technology for good to improve quality of life while maintaining privacy; adopting
innovative financing solutions and developing tourism models that support sustainable growth; and establishing smart
governance through transparent, accountable, and clear leadership.

H.E. also emphasized that digital transformation is a key driver in advancing the growth of the tourism sector and unlocking
its full potential. The integration of cutting-edge digital tools such as artificial intelligence (AI), digital payment systems, and
advanced infrastructure plays a vital role in developing tourism destinations and landmarks in line with global best practices
and standards.

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