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6/12/25, 5:04 PM Shaikha Al Nowais highlights strategic vision for the future of tourism at Investopia Global – Mediterranean - Middle East Business …
Shaikha Al Nowais highlights strategic vision for

the future of tourism at Investopia Global –

Mediterranean

June 11, 2025

Role of digital transformation in advancing the growth of tourism sector highlighted

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H.E. Shaikha Nasser Al Nowais, Secretary-General-elect of UN Tourism for the 2026–2029

term, took part in a panel session titled “Beyond Borders: The Role of Tourism in Economic
Growth and Human Connection,” held during Investopia Global – Mediterranean in Cyprus. The

session also featured the participation of H.E. Laura Lahoud, Minister of Tourism of Lebanon;
H.E. Kostas Koumis, Deputy Minister of Tourism of Cyprus; H.E. Olga Kefalogianni, Minister of

Tourism of Greece; and H.E. Dr. Constantinos Kombos, the Cypriot Foreign Minister.

The panel discussed a range of new tourism strategies and policies aimed at promoting global
economic growth and diversification. It also explored their role in navigating geopolitical and
economic shifts happening at regional and global levels. The efforts to strengthen partnerships

between the Gulf Cooperation Council (GCC) countries and Mediterranean nations were
highlighted, emphasizing the importance of tourism in connecting societies to their cultural and

archaeological heritage and preserving historical landmarks and sites.

H.E. Shaikha Al Nowais said: “The tourism sector not only contributes to global economic

growth and diversification but also serves as a vital bridge connecting diverse communities and

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