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6/12/25, 5:04 PM Shaikha Al Nowais highlights strategic vision for the future of tourism at Investopia Global – Mediterranean

Shaikha Al Nowais highlights strategic vision for the

future of tourism at Investopia Global – Mediterranean

Role of digital transformation in advancing the growth of tourism sector highlighted

Abu Dhabi, 11 June 2025:

H.E. Shaikha Nasser Al Nowais, Secretary-General-elect of UN Tourism for the 2026–2029 term, took part in a panel session
titled “Beyond Borders: The Role of Tourism in Economic Growth and Human Connection,” held during Investopia Global –
Mediterranean in Cyprus. The session also featured the participation of H.E. Laura Lahoud, Minister of Tourism of Lebanon; H.E.
Kostas Koumis, Deputy Minister of Tourism of Cyprus; H.E. Olga Kefalogianni, Minister of Tourism of Greece; and H.E. Dr.
Constantinos Kombos, the Cypriot Foreign Minister.

The panel discussed a range of new tourism strategies and policies aimed at promoting global economic growth and
diversification. It also explored their role in navigating geopolitical and economic shifts happening at regional and global levels.
The efforts to strengthen partnerships between the Gulf Cooperation Council (GCC) countries and Mediterranean nations were
highlighted, emphasizing the importance of tourism in connecting societies to their cultural and archaeological heritage and
preserving historical landmarks and sites.

H.E. Shaikha Al Nowais said: “The tourism sector not only contributes to global economic growth and diversification but also
serves as a vital bridge connecting diverse communities and cultures. It fosters mutual understanding among peoples and plays
a key role in generating employment across all segments of society. This highlights the importance of strengthening collaboration
and aligning efforts to shape innovative visions and initiatives that will elevate this vital sector and drive it toward greater
progress and prosperity, advancing our aspirations for comprehensive, sustainable economic and social development.”

H.E. added: “The GCC and Mediterranean countries possess exceptional tourism assets that blend historical heritage, cultural
richness, and civilizational diversity. This unique combination gives these regions a distinctive character, positioning them among
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