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6/12/25, 5:04 PM Shaikha Al Nowais outlines strategic vision for the future of tourism at Investopia Global – Mediterranean
The panel highlighted efforts to strengthen partnerships between the Gulf Cooperation Council (GCC)
countries and Mediterranean nations, emphasizing the importance of tourism in connecting societies to
their cultural and archaeological heritage and preserving historical landmarks and sites.

“The tourism sector not only contributes to global economic growth and diversification but also serves as
a vital bridge connecting diverse communities and cultures. It fosters mutual understanding among
peoples and plays a key role in generating employment across all segments of society. This highlights the
importance of strengthening collaboration and aligning efforts to shape innovative visions and initiatives
that will elevate this vital sector and drive it toward greater progress and prosperity, advancing our
aspirations for comprehensive, sustainable economic and social development,” stated Shaikha Al Nowais.

Al Nowais added that the GCC and Mediterranean countries possess exceptional tourism assets that blend
historical heritage, cultural richness and civilizational diversity. This unique combination gives these
regions a distinctive character, positioning them among the world’s most attractive and sought-after
destinations.

She also underlined the importance of strengthening regional and international collaboration in the next
phase to adopt innovative tourism models that promote the preservation of ecosystems and contribute to
building a better future for sustainable and responsible tourism.

Read: Dubai welcomes 7.15 million tourists in first four months of 2025, up 7 percent

Five main pillars driving the future of tourism

During her participation in the panel, Shaikha Al Nowais highlighted her new vision for the future of
tourism, which aims to foster sustainable economic growth while preserving cultural identity and natural
resources to ensure continuity for current and future generations.

She noted that this vision is based on five main pillars:

Enhancing responsible tourism that prioritizes the preservation of nature, culture, people and the
environment.
Building capacities and empowering youth, women and communities.

Harnessing technology for good to improve the quality of life while maintaining privacy.

Adopting innovative financing solutions and developing tourism models that support sustainable
growth.
Establishing smart governance through transparent, accountable and clear leadership.

Shaikha Al Nowais also emphasized that digital transformation is a key driver in advancing the growth of
the tourism sector and unlocking its full potential. The integration of cutting-edge digital tools such as
artificial intelligence (AI), digital payment systems, and advanced infrastructure plays a vital role in
developing tourism destinations and landmarks in line with global best practices and standards.

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