Page 654 - MOET ENGLISH PR REPORT - JUNE 2025

6/12/25, 5:04 PM Shaikha Al Nowais highlights strategic vision for the future of tourism at Investopia Global – Mediterranean - Middle East Business …
cultures. It fosters mutual understanding among peoples and plays a key role in generating
employment across all segments of society. This highlights the importance of strengthening

collaboration and aligning efforts to shape innovative visions and initiatives that will elevate
this vital sector and drive it toward greater progress and prosperity, advancing our aspirations

for comprehensive, sustainable economic and social development.”

H.E. added: “The GCC and Mediterranean countries possess exceptional tourism assets that

blend historical heritage, cultural richness, and civilizational diversity. This unique combination

gives these regions a distinctive character, positioning them among the world’s most attractive
and sought-after destinations. Investopia Global – Mediterranean serves as a key platform to
showcase this potential, engage business communities, and explore promising investment

opportunities across various segments of the tourism sector.”

Her Excellency underlined the importance of strengthening regional and international
collaboration in the next phase to adopt innovative tourism models that promote the

preservation of ecosystems and contribute to building a better future for sustainable and
responsible tourism.

During her participation in the panel, H.E. Shaikha Al Nowais highlighted her new vision for the
future of tourism, which aims to foster sustainable economic growth while preserving cultural

identity and natural resources to ensure continuity for current and future generations. H.E.
noted that this vision is based on five main pillars: enhancing responsible tourism that

prioritizes the preservation of nature, culture, people, and the environment; building capacities
and empowering youth, women, and communities; harnessing technology for good to improve

quality of life while maintaining privacy; adopting innovative financing solutions and developing
tourism models that support sustainable growth; and establishing smart governance through

transparent, accountable, and clear leadership.

H.E. also emphasized that digital transformation is a key driver in advancing the growth of the

tourism sector and unlocking its full potential. The integration of cutting-edge digital tools such
as artificial intelligence (AI), digital payment systems, and advanced infrastructure plays a vital

role in developing tourism destinations and landmarks in line with global best practices and
standards.

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