Page 211 - SHARJAH AIRPORT PR REPORT - FEBRUARY 2024

2/28/24, 8:44 AM Sharjah to highlight the best of adventure, cultural riches, and natural beauty of the emirate at ITB Berlin 2024
Setting benchmarks in enriching cultural, heritage, and natural explorations

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Commenting on the upcoming participation, HE Khalid Jasim Al Midfa, Chairman of SCTDA, said: "In an

era where the tourism industry witnesses unprecedented dynamism, we must embrace change, pursue
innovation, and spearhead development vigorously. Our ambition is to not only match the pace of global
advancements in hospitality, transportation, and leisure but also to set benchmarks in enriching cultural,
heritage, and natural explorations. Our presence at ITB Berlin this year will showcase Sharjah's leading

projects, both existing and in the pipeline, and to vividly present our emirate's distinguished attributes,
exemplary services, and unique tourism offerings."

Al Midfa added: “Our participation in this year's ITB Berlin effectively contributes to supporting our plans
and efforts in line with the vision and directives of H.H. Sheikh Dr Sultan bin Muhammad Al Qasimi,
Supreme Council Member and Ruler of Sharjah, of enhancing the emirate’s position on the global

tourism map.”

"ITB Berlin is an important platform to promote the emirate as a premier global tourism destination. It
opens avenues for international collaborations with key stakeholders, investors, and global entities in
the tourism and travel industry. The European market, with Germany at its core, remains instrumental for

Sharjah, marking it as our second-largest European tourism source next to the United Kingdom.
Engaging in this edition is a strategic move to bolster our initiatives and collaborative efforts to elevate
the tourism landscape and drive a substantial increase in visitor numbers to our emirate," continued Al
Midfa.

Sharjah elevates tourist experiences with comprehensive offerings

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