Page 216 - SHARJAH AIRPORT PR REPORT - FEBRUARY 2024

يف ةعونتملا ةيحايسلا اهبراجت ضرعتست ةقراشلا© Provided by Emirates News Agency (WAM)
The emirate's participation underscores its mission to foster international
tourism partnerships to draw a greater influx of visitors and investors, with a
keen eye on the European market.

Commenting on the upcoming participation, Khalid Jasim Al Midfa, Chairman
of SCTDA, said: "In an era where the tourism industry witnesses
unprecedented dynamism, we must embrace change, pursue innovation, and

spearhead development vigorously. Our ambition is to not only match the
pace of global advancements in hospitality, transportation, and leisure but also
to set benchmarks in enriching cultural, heritage, and natural explorations. Our
presence at ITB Berlin this year will showcase Sharjah's leading projects, both
existing and in the pipeline, and to vividly present our emirate's distinguished
attributes, exemplary services, and unique tourism offerings."

Al Midfa added: “Our participation in this year's ITB Berlin effectively
contributes to supporting our plans and efforts in line with the vision and
directives of H.H. Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme
Council Member and Ruler of Sharjah, of enhancing the emirate’s position on

the global tourism map.”

https://www.msn.com/en-ae/news/other/sharjah-to-highlight-best-of-its-adventure-cultural-
riches-natural-beauty-at-itb-berlin-2024/ar-BB1iZFzi