Page 217 - SHARJAH AIRPORT PR REPORT - FEBRUARY 2024

يف ةعونتملا ةيحايسلا اهبراجت ضرعتست ةقراشلا© Provided by Emirates News Agency (WAM)
"ITB Berlin is an important platform to promote the emirate as a premier
global tourism destination. It opens avenues for international collaborations

with key stakeholders, investors, and global entities in the tourism and travel
industry. The European market, with Germany at its core, remains instrumental
for Sharjah, marking it as our second-largest European tourism source next to
the United Kingdom. Engaging in this edition is a strategic move to bolster our
initiatives and collaborative efforts to elevate the tourism landscape and drive
a substantial increase in visitor numbers to our emirate," continued Al Midfa.

Sharjah is set to captivate visitors from Europe and globally at the ITB Berlin,
showcasing a spectrum of seamless and integrated tourist experiences that
span various sectors—from infrastructure and transportation, highlighted by
Sharjah International Airport Authority, Sharjah Airport Travel Agency (SATA)

and Air Arabia's exemplary air transport services, to environmental wonders
presented by the Environment and Protected Areas Authority (EPAA) with
gems like the Sharjah Safari. Meanwhile, the Sharjah Marine Club will highlight
various marine sports and activities in the emirate.

https://www.msn.com/en-ae/news/other/sharjah-to-highlight-best-of-its-adventure-cultural-
riches-natural-beauty-at-itb-berlin-2024/ar-BB1iZFzi