Page 221 - SHARJAH AIRPORT PR REPORT - FEBRUARY 2024

2/28/24, 8:47 AM Sharjah to highlight best of its adventure, cultural riches, natural beauty at ITB Berlin 2024
(/) Finance (/arc

(/)

Sharjah to highlight best of its adventure, cultural riches, natural beauty at ITB
Berlin 2024

SHARJAH, 27th February, 2024 (WAM) -- The Emirate of Sharjah is gearing up for its participation in the ITB Berlin
- the world's leading travel trade show, slated for March 5-7, 2024. Themed 'Pioneer the Transition in Travel &
Tourism. Together', the Sharjah Pavilion will host an impressive roster of 19 entities, consisting of government and
private sectors, spearheaded by Sharjah Commerce and Tourism Development Authority (SCTDA). Participants,
representing a broad tourism and hospitality industry spectrum, including cultural and entertainment sectors, will
showcase the emirate's multifaceted tourism experiences that have positioned Sharjah as a prime global
destination.
The emirate's participation underscores its mission to foster international tourism partnerships to draw a greater
in ux of visitors and investors, with a keen eye on the European market.
Commenting on the upcoming participation, Khalid Jasim Al Midfa, Chairman of SCTDA, said: "In an era where
the tourism industry witnesses unprecedented dynamism, we must embrace change, pursue innovation, and
spearhead development vigorously. Our ambition is to not only match the pace of global advancements in
hospitality, transportation, and leisure but also to set benchmarks in enriching cultural, heritage, and natural
explorations. Our presence at ITB Berlin this year will showcase Sharjah's leading projects, both existing and in the
pipeline, and to vividly present our emirate's distinguished attributes, exemplary services, and unique tourism
offerings."
Al Midfa added: "Our participation in this year's ITB Berlin effectively contributes to supporting our plans and
efforts in line with the vision and directives of H.H. Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council
Member and Ruler of Sharjah, of enhancing the emirate's position on the global tourism map."
"ITB Berlin is an important platform to promote the emirate as a premier global tourism destination. It opens
avenues for international collaborations with key stakeholders, investors, and global entities in the tourism and
travel industry. The European market, with Germany at its core, remains instrumental for Sharjah, marking it as
our second-largest European tourism source next to the United Kingdom. Engaging in this edition is a strategic

https://www.bignewsnetwork.com/news/274139759/sharjah-to-highlight-best-of-its-adventure-cultural-riches-natural-beauty-at-itb-berlin-2024#google_… 1/4