Page 225 - SHARJAH AIRPORT PR REPORT - FEBRUARY 2024

2/28/24, 8:48 AM Sharjah to highlight best of its adventure, cultural riches, natural beauty at ITB Berlin 2024

Al Midfa added, "Our participation in this year's ITB Berlin effectively contributes to supporting
our plans and efforts in line with the vision and directives of Sheikh Dr Sultan bin Muhammad

Al Qasimi, Supreme Council Member and Ruler of Sharjah, of enhancing the emirate's position

on the global tourism map."

"ITB Berlin is an important platform to promote the emirate as a premier global tourism
destination. It opens avenues for international collaborations with key stakeholders, investors,

and global entities in the tourism and travel industry.

The European market, with Germany at its core, remains instrumental for Sharjah, marking it
as our second-largest European tourism source next to the United Kingdom.

Engaging in this edition is a strategic move to bolster our initiatives and collaborative efforts to

elevate the tourism landscape and drive a substantial increase in visitor numbers to our
emirate," continued Al Midfa.

Sharjah is set to captivate visitors from Europe and globally at the ITB Berlin, showcasing a

spectrum of seamless and integrated tourist experiences that span various sectors--from
infrastructure and transportation, highlighted by Sharjah International Airport

Authority, Sharjah Airport Travel Agency (SATA) and Air Arabia's exemplary air transport
services, to environmental wonders presented by the Environment and Protected Areas

Authority (EPAA) with gems like the Sharjah Safari.

https://www.aninews.in/news/world/middle-east/sharjah-to-highlight-best-of-its-adventure-cultural-riches-natural-beauty-at-itb-berlin-202420240228041… 3/4