Page 227 - SHARJAH AIRPORT PR REPORT - FEBRUARY 2024

2/28/24, 8:50 AM Dailyhunt
Sharjah to highlight best of its adventure, cultural riches, natural

beauty at ITB Berlin 2024

Emirates News Age… . 5hr ago
SHARJAH, 27th February, 2024 (WAM) -- The Emirate of Sharjah is gearing up for its participation
in the ITB Berlin - the world's leading travel trade show, slated for March 5-7, 2024 Themed 'Pioneer the Transition in Travel & Tourism Together',
the Sharjah Pavilion will host an impressive roster of 19 entities, consisting of government and private sectors, spearheaded by Sharjah Commerce
and Tourism Development Authority (SCTDA) Participants, representing a broad tourism and hospitality industry spectrum, including cultural and
entertainment sectors, will showcase the emirate's multifaceted tourism experiences that have positioned Sharjah as a prime global destination
The emirate's participation underscores its mission to foster international tourism partnerships to draw a greater influx of visitors and investors, with
a keen eye on the European market Commenting on the upcoming participation, Khalid Jasim Al Midfa, Chairman of SCTDA, said: In an era where
the tourism industry witnesses unprecedented dynamism, we must embrace change, pursue innovation, and spearhead development vigorously
Our ambition is to not only match the pace of global advancements in hospitality, transportation, and leisure but also to set benchmarks in
enriching cultural, heritage, and natural explorations Our presence at ITB Berlin this year will showcase Sharjah's leading projects, both existing
and in the pipeline, and to vividly present our emirate's distinguished attributes, exemplary services, and unique tourism offerings Al Midfa added:
"Our participation in this year's ITB Berlin effectively contributes to supporting our plans and efforts in line with the vision and directives of H H
Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, of enhancing the emirate's position on the global
tourism map " ITB Berlin is an important platform to promote the emirate as a premier global tourism destination It opens avenues for international
collaborations with key stakeholders, investors, and global entities in the tourism and travel industry The European market, with Germany at its
core, remains instrumental for Sharjah, marking it as our second-largest European tourism source next to the United Kingdom Engaging in this
edition is a strategic move to bolster our initiatives and collaborative efforts to elevate the tourism landscape and drive a substantial increase in
visitor numbers to our emirate, continued Al Midfa Sharjah is set to captivate visitors from Europe and globally at the ITB Berlin, showcasing a
spectrum of seamless and integrated tourist experiences that span various sectors-from infrastructure and transportation, highlighted by Sharjah
International Airport Authority, Sharjah Airport Travel Agency (SATA) and Air Arabia's exemplary air transport services, to environmental wonders
presented by the Environment and Protected Areas Authority (EPAA) with gems like the Sharjah Safari Meanwhile, the Sharjah Marine Club will
highlight various marine sports and activities in the emirate In heritage, culture, and leisure, Sharjah's rich tapestry is unfurled by the Sharjah
Museums Authority (SMA), Sharjah Institute for Heritage (SIOH), and Sharjah Classic Cars Club, each narrating the emirate's storied past and
vibrant cultural landscape The tourism and hospitality sector shines with the Sharjah Investment and Development Authority (Shurooq) showcase
of its portfolio, including a suite of exclusive staycations and resorts part of the Sharjah Collection, namely Al Faya Retreat, Al Badayer Retreat,
Moon Retreat, Kingfisher Retreat, Nomad, Najd Al Meqsar Village and others

https://m.dailyhunt.me/news/uae/english/emiratesnewsagencyen-epaper-dh7b558426dd054ce695a0617387b37a56/sharjah+to+highlight+best+of+its… 1/1