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World News | Sharjah to Highlight Best of

Its Adventure, Cultural Riches, Natural

Beauty at ITB Berlin 2024

Get latest articles and stories on World at LatestLY. The Emirate of Sharjah is
gearing up for its participation in the ITB Berlin, the world's leading travel trade
show, slated for March 5-7, 2024.

Agency News ANI| Feb 28, 2024 06:18 AM IST
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Abu Dhabi [UAE], February 28 (ANI/WAM): The Emirate of Sharjah is gearing
up for its participation in the ITB Berlin, the world's leading travel trade show,
slated for March 5-7, 2024.
Themed 'Pioneer the Transition in Travel & Tourism. Together', the Sharjah
Pavilion will host an impressive roster of 19 entities, consisting of
government and private sectors, spearheaded by Sharjah Commerce and
Tourism Development Authority (SCTDA).
Participants, representing a broad tourism and hospitality industry spectrum,
including cultural and entertainment sectors, will showcase the emirate's
multifaceted tourism experiences that have positioned Sharjah as a prime
global destination.
The emirate's participation underscores its mission to foster international

tourism partnerships to draw a greater influx of visitors and investors, with
a keen eye on the European market.Commenting on the upcoming
participation, Khalid Jasim Al Midfa, Chairman of SCTDA, said: "In an era
where the tourism industry witnesses unprecedented dynamism, we must
embrace change, pursue innovation, and spearhead development
vigorously.
Our ambition is to not only match the pace of global advancements in
hospitality, transportation, and leisure but also to set benchmarks in
enriching cultural, heritage, and natural explorations.

https://www.latestly.com/agency-news/world-news-sharjah-to-highlight-best-of-its-adventure-
cultural-riches-natural-beauty-at-itb-berlin-2024-5787374.html