Page 224 - SHARJAH AIRPORT PR REPORT

Page 224 - SHARJAH AIRPORT PR REPORT - FEBRUARY 2024

P. 224

2/28/24, 8:48 AM Sharjah to highlight best of its adventure, cultural riches, natural beauty at ITB Berlin 2024

Participants, representing a broad tourism and hospitality industry spectrum, including
cultural and entertainment sectors, will showcase the emirate's multifaceted tourism
experiences that have positioned Sharjah as a prime global destination.

The emirate's participation underscores its mission to foster international tourism
partnerships to draw a greater influx of visitors and investors, with a keen eye on the
European market.

Commenting on the upcoming participation, Khalid Jasim Al Midfa, Chairman of SCTDA,
said: "In an era where the tourism industry witnesses unprecedented dynamism, we must
embrace change, pursue innovation, and spearhead development vigorously.

Our ambition is to not only match the pace of global advancements in hospitality,
transportation, and leisure but also to set benchmarks in enriching cultural, heritage, and
natural explorations.

Our presence at ITB Berlin this year will showcase Sharjah's leading projects, both existing
and in the pipeline, and to vividly present our emirate's distinguished attributes, exemplary
services, and unique tourism offerings."