Page 229 - SHARJAH AIRPORT PR REPORT - FEBRUARY 2024

Our presence at ITB Berlin this year will showcase Sharjah's leading projects,
both existing and in the pipeline, and to vividly present our emirate's
distinguished attributes, exemplary services, and unique tourism offerings."
Al Midfa added, "Our participation in this year's ITB Berlin effectively
contributes to supporting our plans and efforts in line with the vision and
directives of Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council
Member and Ruler of Sharjah, of enhancing the emirate's position on the
global tourism map."
"ITB Berlin is an important platform to promote the emirate as a premier
global tourism destination. It opens avenues for international collaborations
with key stakeholders, investors, and global entities in the tourism and travel
industry.
The European market, with Germany at its core, remains instrumental for
Sharjah, marking it as our second-largest European tourism source next to
the United Kingdom.
Engaging in this edition is a strategic move to bolster our initiatives and

collaborative efforts to elevate the tourism landscape and drive a substantial
increase in visitor numbers to our emirate," continued Al Midfa.
Sharjah is set to captivate visitors from Europe and globally at the ITB Berlin,
showcasing a spectrum of seamless and integrated tourist experiences that
span various sectors--from infrastructure and transportation, highlighted by
Sharjah International Airport Authority, Sharjah Airport Travel Agency (SATA)
and Air Arabia's exemplary air transport services, to environmental wonders
presented by the Environment and Protected Areas Authority (EPAA) with
gems like the Sharjah Safari.
Meanwhile, the Sharjah Marine Club will highlight various marine sports and
activities in the emirate.
In heritage, culture, and leisure, Sharjah's rich tapestry is unfurled by the
Sharjah Museums Authority (SMA), Sharjah Institute for Heritage (SIOH), and
Sharjah Classic Cars Club, each narrating the emirate's storied past and
vibrant cultural landscape.
The tourism and hospitality sector shines with the Sharjah Investment and
Development Authority (Shurooq) showcase of its portfolio, including a suite
of exclusive staycations and resorts part of the Sharjah Collection, namely
Al Faya Retreat, Al Badayer Retreat, Moon Retreat, Kingfisher Retreat,
Nomad, Najd Al Meqsar Village and others. (ANI/WAM)
(This is an unedited and auto-generated story from Syndicated News feed,
LatestLY Staff may not have modified or edited the content body)

https://www.latestly.com/agency-news/world-news-sharjah-to-highlight-best-of-its-adventure-
cultural-riches-natural-beauty-at-itb-berlin-2024-5787374.html