Page 46 - Metro Brazil PR Report - March 2024

Metro Brazil expands footprints in KSA to contribute to booming retail and eCommerce market
By expanding into the region, Metro Brazil aims to tap into the thriving market, leverage opportuni es for
growth, and contribute significantly to the flourishing economy, all while adhering to their global expansion
goals.

Alaa Kara Ali, CEO of Metro Brazil, commented: “Our expansion into the KSA market marks a pivotal milestone in

our journey. This strategic step reaffirms our unwavering commitment to innova on, customer-centricity, and
global growth. Our mission is to provide unparalleled choices in luxury fashion shapewear, tailored precisely to
the discerning tastes of customers across the KSA region. Thorough market research studies were conducted by
our team of experts to understand Saudi consumers’ demands, preferences, and purchasing habits. With a
steadfast focus on technological innova on, we will deliver a seamless and secure shopping experience that

precisely caters to the unique demands of the market. We look forward to establishing the company as the
ul mate des na on for premium Brazilian brands through various strategic partnerships and investments,
thereby enriching individuals’ confidence.”

Metro Brazil’s research is centred on customising online shopping experience to successfully meet the

expecta ons of KSA customers by taking into account the cultural nuances and fashion trends as well as
incorpora ng local payment methods. While the KSA eCommerce market is growing posi vely, the UAE market
is projected to reach USD 9.2 billion in 2026, crea ng an opportunity for Metro Brazil's success in both these
markets.

Furthermore, to capture a considerable size of the KSA shapewear and stocking market which is projected to

reach a market size of more than USD 7 million by 2028, the company will officially open physical showrooms in
Riyadh and Jeddah, as part of their new expansion strategy, bridging the gap between tradi onal retail
experiences and the digital marketplace.

Addi onally, the company’s plans include collabora ons with local finance and investment organisa ons, such

as Growth Venture Capital, Investment Pools, and Angel Investors, as well as access to emerging markets and
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