Page 49 - Metro Brazil PR Report - March 2024

Metro Brazil expands footprints in KSA to contribute to booming retail and eCommerce market - Middle East News 247
Vision 2030, aiming to boost productivity and become one of the largest economies in the world, especially
in line with their plans for Riyadh Expo 2030.

By expanding into the region, Metro Brazil aims to tap into the thriving market, leverage opportunities for
growth, and contribute significantly to the flourishing economy, all while adhering to their global expansion
goals.

Alaa Kara Ali, CEO of Metro Brazil, commented: “Our expansion into the KSA market marks a pivotal
milestone in our journey. This strategic step reaffirms our unwavering commitment to innovation, customer-
centricity, and global growth. Our mission is to provide unparalleled choices in luxury fashion shapewear,
tailored precisely to the discerning tastes of customers across the KSA region. Thorough market research

studies were conducted by our team of experts to understand Saudi consumers’ demands, preferences, and
purchasing habits. With a steadfast focus on technological innovation, we will deliver a seamless and secure
shopping experience that precisely caters to the unique demands of the market. We look forward to

establishing the company as the ultimate destination for premium Brazilian brands through various strategic
partnerships and investments, thereby enriching individuals’ confidence.”

Metro Brazil’s research is centred on customising online shopping experience to successfully meet the

expectations of KSA customers by taking into account the cultural nuances and fashion trends as well as
incorporating local payment methods. While the KSA eCommerce market is growing positively, the UAE
market is projected to reach USD 9.2 billion in 2026, creating an opportunity for Metro Brazil’s success in
both these markets.

Furthermore, to capture a considerable size of the KSA shapewear and stocking market which is projected to
reach a market size of more than USD 7 million by 2028, the company will officially open physical

showrooms in Riyadh and Jeddah, as part of their new expansion strategy, bridging the gap between
traditional retail experiences and the digital marketplace.

Additionally, the company’s plans include collaborations with local finance and investment organisations,
such as Growth Venture Capital, Investment Pools, and Angel Investors, as well as access to emerging
markets and incentives for technological advancements. Metro Brazil’s strategic plans will set new industry

benchmarks, placing a strong emphasis on unparalleled customer experience, improved security, and
dynamic user engagement.

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