Page 52 - Metro Brazil PR Report - March 2024

Metro Brazil expands footprint in Saudi Arabia | Decypha

Metro Brazil expands footprint in Saudi Arabia

Riyadh - Sharikat Mubasher: Metro Brazil, the leading retail and e-commerce company for
Brazilian shapewear, broadened its opera ons in Saudi Arabia as part of its strategy to
expand into the region, a recent press release revealed.
Metro Brazil aims to provide the best products to meet the growing demands of the
fashion retail market, leveraging its cu ng-edge e-commerce pla orm.
The company’s expansion strategy also includes opening physical showrooms in Riyadh and
Jeddah to seize a considerable size of the Saudi shapewear and stocking market, bridging
the gap between tradi onal retail experiences and the digital marketplace.
The strategy further encompasses partnerships with local finance and investment
organiza ons as well as access to emerging markets and incen ves for technological advancements.
Alaa Kara Ali, CEO of Metro Brazil, stated that the expansion in Saudi Arabia represents a milestone in the company’s journey and highlights its
commitment to innova on, customer-centricity, and global growth.
“Our mission is to provide unparalleled choices in luxury fashion shapewear, tailored precisely to the discerning tastes of customers across the KSA
region. Thorough market research studies were conducted by our team of experts to understand Saudi consumers’ demands, preferences, and
purchasing habits,” Ali added.
Moreover, the company's research is centered on customizing the online shopping experience to meet the expecta ons of Saudi customers by taking
into account the cultural nuances and fashion trends as well as incorpora ng local payment methods.

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