Page 36 - WATANI AL EMARAT FOUNDATION PR REPORT - OCTOBER 2024

Dubai launches #ZayedAndRashid campaign to

celebrate national occasions in the UAE

Wednesday, October 23, 2024 8:55 PM

- Under the directives of Ahmed bin Mohammed .. Dubai launches #ZayedAndRashid
campaign to celebrate national occasions in the UAE
- Campaign coincides with UAE Flag Day and 53rd Eid Al Etihad celebrations

Ahmed bin Mohammed: The #ZayedAndRashid campaign seeks to honour the UAE's
Founding Fathers for their historic role in establishing the Union

- #ZayedAndRashid campaign to highlight vibrant array of national festivities across the
emirate from 3 November to 2 December
- A total of 16 government, semi-government and private sector organisations in Dubai to
organise events and activities under the umbrella of the campaign

Under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum,
Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC), Brand Dubai,
the creative arm of the Government of Dubai Media Office (GDMO), announced the launch of
the #ZayedAndRashid campaign to celebrate key national occasions in the UAE. The campaign,
launched in partnership with 16 government, semi-government and private sector entities, was
announced at a press conference held on Wednesday at the Government of Dubai Media Office
(GDMO).

Dubai launches #ZayedAndRashid campaign to celebrate national occasions in the UAE