Page 40 - WATANI AL EMARAT FOUNDATION PR REPORT - OCTOBER 2024

future. Schools across Dubai will participate by showcasing activities, and there will be a
student talent competition in arts, photography, poetry, and design, with contributions shared
on social media.

Museum of the Future
The Museum of the Future will be adorned with flags bearing the campaign’s logo. Visitors to the
museum will also receive specially issued tickets featuring the #ZayedAndRashid logo. In its
efforts to engage the public during the national celebrations, the museum will also produce a
video commemorating Eid Al Etihad, which will be shared across its social media platforms.

Majid Al Futtaim
As part of Majid Al Futtaim’s participation in the #ZayedAndRashid campaign, City Centre Mirdif
and Mall of the Emirates will be decorated, reflecting the festive spirit of Eid Al Etihad from 15
November to 7 December. The malls will also host a variety of entertainment and educational
events, including interactive workshops celebrating Emirati culture, live music performances,
and a special Emirati heritage exhibition at City Centre Mirdif.

RTA
The Roads and Transport Authority (RTA) will decorate main streets and bridges in Dubai with
the national flag and festive lights. The Infinity Bridge and Business Bay Crossing will be
illuminated, and electronic screens on the Dubai Metro and Dubai Tram will display the
campaign logo and information about the founding leaders.

Dubai Holding
Global Village will celebrate #ZayedAndRashid through 30 pavilions and nightly fireworks,
drawing thousands of visitors. Jumeirah Group hotels will be adorned with the campaign logo,
the national flag, and festive lighting. Additionally, 10 shopping centres owned by Dubai Holding
will host educational workshops about the achievements of both of the UAE’s founding leaders.

Wasl Group
Wasl Asset Management Group will light up several of its buildings in Dubai as part of the
campaign. The stunning lighting displays will adorn key properties, including the Wasl
Experience Centre, Dar Wasl, Wasl 51, and Wasl 1 residences. The Group will also host several
workshops and events throughout the campaign.

Islamic Affairs and Charitable Activities Department
The Islamic Affairs and Charitable Activities Department will host seven main events as part of
the #Zayed&Rashid campaign, including a women’s event at the Umm Al Sheif Centre. The
Department’s buildings will also be decorated with the national flag and lights, creating a festive
atmosphere.

Dubai Media
As part of the campaign, Dubai Media will provide extensive coverage of the #ZayedAndRashid
campaign across its platforms. A special programme will air on Sama Dubai channel, along with
radio and TV programmes in Arabic and English highlighting the achievements of the UAE’s
Founding Fathers. Dubai Media will collaborate with other media outlets to share archival
content related to the campaign.

Dubai launches #ZayedAndRashid campaign to celebrate national occasions in the UAE