Page 37 - WATANI AL EMARAT FOUNDATION PR REPORT - OCTOBER 2024

The innovative initiative, coinciding with the UAE Flag Day and the 53rd Eid Al Etihad
celebrations, will highlight the vibrant array of festivities across the emirate from 3 November to
2 December. Unique events organised under the umbrella of the campaign will create a
memorable experience for the community, while showcasing the city's historical achievements,
cultural diversity, and offering visitors a unique glimpse into the country’s rich heritage.

HH Sheikh Ahmed bin Mohammed extended his wishes to the UAE leadership and the
community on the occasion of the national events being marked during this period. The
campaign was launched to honour the UAE's founding fathers, Sheikh Zayed bin Sultan Al
Nahyan and Sheikh Rashid bin Saeed Al Maktoum, for their historic role in establishing the
Union, and to reinforce national identity within UAE society. The initiative also serves as an
opportunity to introduce visitors to the visionary leaders, who have left an indelible mark on the
history and legacy of the UAE, he said.

HH Sheikh Ahmed issued directives to consolidate the efforts of various entities participating in
the #ZayedAndRashid campaign to ensure that the celebrations embody the spirit of national
unity and pride.

His Highness expressed his appreciation for the contributions of all entities, whose events and
activities will strengthen the spirit of national loyalty. Furthermore, the campaign will contribute
to reinforcing Dubai’s status as a global destination and highlight its unique cultural identity and
international stature,” he said.

During the press conference, Her Excellency Mona Al Marri, Vice Chairperson and Managing
Director of the Dubai Media Council, and Director General of GDMO, expressed her gratitude
to all the campaign partners for their efforts in launching unique events and activities that
enrich the national festivities and contribute to showcasing Dubai’s vibrant spirit.

Her Excellency said: “Festive celebrations held in Dubai and across the UAE are a testament to
the dedication of various institutions and society to honour our country’s history and
achievements. This year, coinciding with key national occasions, HH Sheikh Ahmed bin
Mohammed bin Rashid Al Maktoum has outlined a vision for a celebration that brings together
all stakeholders and the entire community. By consolidating all festivities in Dubai under one
campaign, we aim to transform the celebrations into an inspiring expression of national pride
that truly captures the spirit of the Union.”

Her Excellency highlighted the crucial role of the media in highlighting these celebrations that
will be witnessed throughout Dubai, across neighbourhoods, residential communities, malls,
and key landmarks. She reiterated GDMO’s commitment to fully supporting all media outlets by
providing essential information, ensuring they can deliver comprehensive coverage of the
national celebrations taking place in Dubai.
“Through the #ZayedAndRashid campaign, we seek to creatively showcase the unique and
vibrant celebratory events implemented by various institutions, in tandem with the country's
national festivities,” she added.

Shaima Al Suwaidi, Director of Brand Dubai, expressed her gratitude for the remarkable
cooperation shown by all partners in the #ZayedAndRashid campaign. She highlighted that this
year’s national celebrations in Dubai will be driven by strong public-private cooperation.

Dubai launches #ZayedAndRashid campaign to celebrate national occasions in the UAE