Page 331 - MOE ENGLISH PR REPORT - JANUARY 2024

1/22/24, 4:26 PM Witnessed the preparedness for organising the 2024 edition of UAE National Barista & Latte Art Championships.. Abdulla Bin Touq…
HE Bin Touq, accompanied by HE Timur Abdiljalil, Consul General of Kyrgyz

Republic in Dubai and the Northern Emirates and Khalid Al Hammadi, Senior

Vice President of DXB Live along with Yannis Apostolopoulos, Chief Executive

Officer, The Specialty Coffee Association (SCA), toured the pavilions featured in

the exhibition. HE lauded the impressive influx of visitors and the wide

participation of brands and exhibitors from across the globe. HE commended the

event organisation’s efficiency and praised the hard work of the teams involved.

During his visit, HE Bin Touq also toured the Roosters Village, Cupping Room,

and Brew Bar pavilions, thoroughly inspecting the arrangements for the upcoming
2024 UAE National Barista & Latte Art Championships. The competitions present

participants with the chance to qualify for the esteemed World Barista

Championship. In addition, HE Bin Touq observed the preparations for both the

Coffee Design Awards and the Best New Product Awards.

Sustainability: Main Focus of World of Coffee 2024

The focus of the 2024 edition of World of Coffee is on underscoring the key role

of sustainability in the coffee industry and finding solutions that fortify the

industry, emphasising the necessity of adopting responsible practices to ensure a

continuous supply of coffee. The Expo not only highlights the substantial growth
and development in the regional coffee market but also addresses the escalating

demand for various coffee products, particularly speciality coffee. Through an

array of lectures and workshops, the Expo sheds light on the sustainable coffee

movement, characterised by the adoption of eco-friendly agricultural practices in

coffee cultivation. These practices encompass reducing reliance on pesticides and

chemicals, as well as cultivating coffee plants under a canopy of trees to mimic the

natural forest environment. Consequently, the movement aims to bolster

ecological balance, preserve biodiversity, and elevate the overall quality of coffee.

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