Page 327 - MOE ENGLISH PR REPORT - JANUARY 2024

Chapter, said, “We are excited about the 3rd edition of World of Coffee 2024 in Dubai,

recognising the growing significance of this event as a premier destination for coffee

enthusiasts and both local and international companies involved in coffee production.

The exhibition provides a unique opportunity to gain insights into diverse cultures and

artistic approaches to coffee preparation, stay abreast of the latest industry trends, and

engage in discussions on promoting sustainability in the coffee sector. Held in the UAE,

World of Coffee is pivotal in strengthening the bonds of cooperation and communication

between international brands and their regional partners in the rapidly expanding coffee

industry. The remarkable attendance at this event, coupled with the associated

activities, underscores the increasing popularity of speciality coffee in both the country

and the region. It further emphasises Dubai’s prominent role as a hub for creativity and

innovation in the coffee industry.”

Aleeshia Bailey, President of JAMROCK GREEN CORPS, said, "We are thrilled to

participate in the World of Coffee Dubai for the first time, acknowledging the global

significance of this event, which is focused on the coffee industry. The exhibition offers

a unique opportunity to showcase our products locally and globally, connecting with

coffee enthusiasts, professionals, and experts alike. Throughout the Expo, our primary

goal is to highlight our commitment to ensuring the excellence of our coffee products

through a range of practices. These practices include using organic fertilisers,

cultivating coffee beans at elevations ranging from 3,500 to 5,000 ft., growing coffee

beans in volcanic soil, and selecting distinct varieties such as Arabica, Typica, and

https://en.aletihad.ae/news/business/4458049/minister-of-economy-inaugurates-world-of-coffee-2024