Page 325 - MOE ENGLISH PR REPORT - JANUARY 2024

international interest, with 51 countries participating. The exhibition will run until January

23, 2024.

Bin Touq, accompanied by Timur Abdiljalil, Consul General of Kyrgyz Republic in Dubai

and the Northern Emirates and Khalid Al Hammadi, Senior Vice President of DXB Live,

along with Yannis Apostolopoulos, Chief Executive Officer, The Specialty Coffee

Association (SCA), toured the pavilions featured in the exhibition. He lauded the

impressive influx of visitors and the broad participation of brands and exhibitors from

across the globe. He commended the event organisation’s efficiency and praised the

hard work of the teams involved.

During his visit, Bin Touq also toured the Roosters Village, Cupping Room, and Brew

Bar pavilions, thoroughly inspecting the arrangements for the upcoming 2024 UAE

National Barista Latte Art Championships. The competitions allow participants to qualify

for the esteemed World Barista Championship. In addition, Bin Touq observed the

preparations for both the Coffee Design Awards and the Best New Product Awards.

The 2024 edition of World of Coffee focuses on sustainability in the coffee industry,

emphasising the need for responsible practices to ensure a continuous coffee supply.

The Expo showcases regional market growth and addresses the increasing demand for

speciality coffee. It features lectures and workshops on the sustainable coffee

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