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Khalid Al Mulla, the Chief Executive Officer of the Specialty Coffee Association -UAE
Chapter, said: “We are excited about the 3rd edition of World of Coffee 2024 in Dubai,
recognising the growing significance of this event as a premier destination for coffee
enthusiasts and both local and international companies involved in coffee production.
The exhibition provides a unique opportunity to gain insights on diverse cultures and
artistic approaches to coffee preparation, stay abreast of the latest industry trends, and
engage in discussions on promoting sustainability in the coffee sector. Held in the UAE,
World of Coffee plays a pivotal role in strengthening the bonds of cooperation and
communication between international brands and their regional partners in the rapidly
expanding coffee industry. The remarkable attendance at this event, coupled with the
associated activities, underscores the increasing popularity of specialty coffee in both
the country and the region. It further emphasises Dubai’s prominent role as a hub for
creativity and innovation in the coffee industry.”

Aleeshia Bailey, President, JAMROCK GREEN CORPS said: “We are thrilled to
participate in the World of Coffee Dubai for the first time, acknowledging the global
significance of this event which is focused on the coffee industry. The exhibition offers
us a unique opportunity to showcase our products both locally and globally, connecting
with coffee enthusiasts, professionals, and experts alike. Throughout the Expo, our
primary goal is to highlight our commitment to ensuring the excellence of our coffee
products through a range of practices. These practices include the use of organic
fertilisers, cultivating coffee beans at elevations ranging from 3,500 to 5,000 ft., growing
coffee beans in volcanic soil, and selecting distinct varieties such as Arabica, Typica,
and Geisha. Our coffee varieties have received certification from the Jamaica
Agricultural Commodities Regulatory.”

The Steady Expansion of Coffee Industry in the Region

The World of Coffee 2024 aligns with the steady expansion of the coffee industry in the
region. Market studies and analyses predict continued growth in the coffee market in the
coming years. According to Data Bridge Market Research, the value of the coffee and
Espresso drinks market in the MENA region is expected to reach around USD 1.33
billion by 2030, increasing from approximately USD 1.085 billion in 2022, with an
anticipated Compound Annual Growth Rate (CAGR) of 2.6 per cent over the specified
timeframe.

https://www.gulftoday.ae/business/2024/01/21/bin-touq-inaugurates-third-edition-of-world-of-coffee-
dubai-2024