Page 317 - MOE ENGLISH PR REPORT - JANUARY 2024

1/22/24, 4:24 PM Abdulla Bin Touq Al Marri inaugurates World of Coffee 2024
Khalid Al Mulla, the Chief Executive Officer of the Specialty Coffee Association -UAE
Chapter, said: “We are excited about the 3rd edition of World of Coffee 2024 in Dubai,

recognising the growing significance of this event as a premier destination for coffee

enthusiasts and both local and international companies involved in coffee production. The
exhibition provides a unique opportunity to gain insights on diverse cultures and artistic

approaches to coffee preparation, stay abreast of the latest industry trends, and engage in
discussions on promoting sustainability in the coffee sector. Held in the UAE, World of

Coffee plays a pivotal role in strengthening the bonds of cooperation and communication
between international brands and their regional partners in the rapidly expanding coffee

industry. The remarkable attendance at this event, coupled with the associated activities,

underscores the increasing popularity of specialty coffee in both the country and the
region. It further emphasises Dubai’s prominent role as a hub for creativity and innovation

in the coffee industry.”

Aleeshia Bailey, President, JAMROCK GREEN CORPS said: "We are thrilled to
participate in the World of Coffee Dubai for the first time, acknowledging the global

significance of this event which is focused on the coffee industry. The exhibition offers us a
unique opportunity to showcase our products both locally and globally, connecting with

coffee enthusiasts, professionals, and experts alike. Throughout the Expo, our primary

goal is to highlight our commitment to ensuring the excellence of our coffee products
through a range of practices. These practices include the use of organic fertilisers,

cultivating coffee beans at elevations ranging from 3,500 to 5,000 ft., growing coffee
beans in volcanic soil, and selecting distinct varieties such as Arabica, Typica, and

Geisha. Our coffee varieties have received certification from the Jamaica Agricultural

Commodities Regulatory.”

The Steady Expansion of Coffee Industry in the Region

The World of Coffee 2024 aligns with the steady expansion of the coffee industry in the

region. Market studies and analyses predict continued growth in the coffee market in the
coming years. According to Data Bridge Market Research, the value of the coffee and

Espresso drinks market in the MENA region is expected to reach around USD 1.33 billion

by 2030, increasing from approximately USD 1.085 billion in 2022, with an anticipated
Compound Annual Growth Rate (CAGR) of 2.6 per cent over the specified timeframe.

https://www.zawya.com/en/press-release/events-and-conferences/abdulla-bin-touq-al-marri-inaugurates-world-of-coffee-2024-id9ypqjw 4/5