Page 315 - MOE ENGLISH PR REPORT - JANUARY 2024

1/22/24, 4:24 PM Abdulla Bin Touq Al Marri inaugurates World of Coffee 2024
by DXB Live, the integrated event management and experiential agency of Dubai World
Trade Centre, in collaboration with the international Specialty Coffee Association. The

exhibition will last till January 23, 2024, with the participation of over 1,650 local, regional

and global brands and companies, with an increase of 50% in its space. This year, the
exhibition gains special importance in light of the wide global interest from 51 countries to

participate in its various activities.

H.H Bin Touq, accompanied by HE Timur Abdiljalil, Consul General of Kyrgyz Republic in
Dubai and the Northern Emirates and Khalid Al Hammadi, Senior Vice President of DXB

Live along with Yannis Apostolopoulos, Chief Executive Officer, The Specialty Coffee
Association (SCA), toured the pavilions featured in the exhibition. H.H lauded the

impressive influx of visitors and the wide participation of brands and exhibitors from across
the globe. H.H commended the event organisation’s efficiency and praised the hard work

of the teams involved.

During his visit, HE Bin Touq also toured the Roosters Village, Cupping Room, and Brew
Bar pavilions, thoroughly inspecting the arrangements for the upcoming 2024 UAE

National Barista & Latte Art Championships. The competitions present participants with

the chance to qualify for the esteemed World Barista Championship. In addition, H.H Bin
Touq observed the preparations for both the Coffee Design Awards and the Best New

Product Awards.

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