Page 316 - MOE ENGLISH PR REPORT - JANUARY 2024

1/22/24, 4:24 PM Abdulla Bin Touq Al Marri inaugurates World of Coffee 2024

Sustainability: Main Focus of World of Coffee 2024

The focus of the 2024 edition of World of Coffee on underscoring the key role of
sustainability in the coffee industry and finding solutions that fortify the industry,

emphasising the necessity of adopting responsible practices to ensure a continuous
supply of coffee. The Expo not only highlights the substantial growth and development in

the regional coffee market but also addresses the escalating demand for various coffee

products, particularly specialty coffee. Through an array of lectures and workshops, the
Expo sheds light on the sustainable coffee movement, characterised by the adoption of

eco-friendly agricultural practices in coffee cultivation. These practices encompass

reducing reliance on pesticides and chemicals, as well as cultivating coffee plants under a
canopy of trees to mimic the natural forest environment. Consequently, the movement

aims to bolster ecological balance, preserve biodiversity, and elevate the overall quality of
coffee.

On the inaugural day, a diverse array of events and activities were held, among which 2

sessions dedicated to Yemeni Coffee by Fatima Khabeer and Mervat Haider, and another
session focused on significant Cold Brew approaches and featured insights from Julia

Leach.

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024, said: “The 2024
edition of the Expo is set to build upon the successes of its previous editions. It is

introducing fresh privileges and programs, including workshops and lectures, to enhance
the overall experience. The event is showcasing various global happenings such as the

Coffee Design Awards and Best New Product Awards, aimed at acknowledging innovation

and excellence in the coffee industry while fostering collaboration and partnerships among
exhibitors, visitors, and leading companies. Serving as a vital platform, the event

facilitates the unveiling of new products, exchange of expertise and knowledge, and
networking with experts and innovators in the coffee industry. This year’s Expo is featuring

the Roosters Village, Cupping Room and Brew Bar pavilions, offering diverse experiences
for visitors. Additionally, a series of interactive sessions and workshops are focussing on

the most effective approaches for resource utilisation and sustainable practices in the

coffee industry.”

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