Page 312 - MOE ENGLISH PR REPORT - JANUARY 2024

across the globe. H.E commended the event organisation’s efficiency and praised the
hard work of the teams involved.

During his visit, HE bin Touq also toured the Roosters Village, Cupping Room, and
Brew Bar pavilions, thoroughly inspecting the arrangements for the upcoming 2024 UAE
National Barista & Latte Art Championships. The competitions present participants with
the chance to qualify for the esteemed World Barista Championship. In addition, H.E bin

Touq observed the preparations for both the Coffee Design Awards and the Best New
Product Awards.

Sustainability: Main Focus of World of Coffee 2024
The focus of the 2024 edition of World of Coffee on underscoring the key role of
sustainability in the coffee industry and finding solutions that fortify the industry,
emphasising the necessity of adopting responsible practices to ensure a continuous
supply of coffee. The Expo not only highlights the substantial growth and development
in the regional coffee market but also addresses the escalating demand for various
coffee products, particularly specialty coffee. Through an array of lectures and
workshops, the Expo sheds light on the sustainable coffee movement, characterised by
the adoption of eco-friendly agricultural practices in coffee cultivation. These practices
encompass reducing reliance on pesticides and chemicals, as well as cultivating coffee
plants under a canopy of trees to mimic the natural forest environment. Consequently,
the movement aims to bolster ecological balance, preserve biodiversity, and elevate the
overall quality of coffee.

On the inaugural day, a diverse array of events and activities were held, among which 2
sessions dedicated to Yemeni Coffee by Fatima Khabeer and Mervat Haider, and
another session focused on significant Cold Brew approaches and featured insights
from Julia Leach.

Shouq bin Redha, Exhibition Manager of World of Coffee Dubai 2024, said: “The 2024
edition of the Expo is set to build upon the successes of its previous editions. It is

introducing fresh privileges and programs, including workshops and lectures, to
enhance the overall experience. The event is showcasing various global happenings
such as the Coffee Design Awards and Best New Product Awards, aimed at
acknowledging innovation and excellence in the coffee industry while fostering
collaboration and partnerships among exhibitors, visitors, and leading companies.
Serving as a vital platform, the event facilitates the unveiling of new products, exchange
of expertise and knowledge, and networking with experts and innovators in the coffee
industry. This year’s Expo is featuring the Roosters Village, Cupping Room and Brew

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