Page 309 - MOE ENGLISH PR REPORT - JANUARY 2024

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activities, underscores the increasing popularity of specialty

coffee in both the country and the region. It further

emphasises Dubai’s prominent role as a hub for creativity and

innovation in the coffee industry.”

Aleeshia Bailey, President, JAMROCK GREEN CORPS, said, "We

are thrilled to participate in the World of Coffee Dubai for the

first time, acknowledging the global significance of this event

which is focused on the coffee industry. The exhibition offers

us a unique opportunity to showcase our products both locally

and globally, connecting with coffee enthusiasts,

professionals, and experts alike. Throughout the Expo, our

primary goal is to highlight our commitment to ensuring the

excellence of our coffee products through a range of practices.

These practices include the use of organic fertilisers,

cultivating coffee beans at elevations ranging from 3,500 to

5,000 ft., growing coffee beans in volcanic soil, and selecting

distinct varieties such as Arabica, Typica, and Geisha. Our

coffee varieties have received certification from the Jamaica

Agricultural Commodities Regulatory.”

The World of Coffee 2024 aligns with the steady expansion of

the coffee industry in the region. Market studies and analyses

predict continued growth in the coffee market in the coming

years. According to Data Bridge Market Research, the value of

the coffee and Espresso drinks market in the MENA region is

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