Page 308 - MOE ENGLISH PR REPORT - JANUARY 2024

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visitors and leading companies. Serving as a vital platform, the

event facilitates the unveiling of new products, exchange of

expertise and knowledge, and networking with experts and

innovators in the coffee industry. This year’s Expo is featuring

the Roosters Village, Cupping Room and Brew Bar pavilions,

offering diverse experiences for visitors. Additionally, a series

of interactive sessions and workshops are focussing on the

most effective approaches for resource utilisation and

sustainable practices in the coffee industry.”

Khalid Al Mulla, the Chief Executive Officer of the Specialty

Coffee Association -UAE Chapter, said, “We are excited about

the 3rd edition of World of Coffee 2024 in Dubai, recognising

the growing significance of this event as a premier destination

for coffee enthusiasts and both local and international

companies involved in coffee production. The exhibition

provides a unique opportunity to gain insights on diverse

cultures and artistic approaches to coffee preparation, stay

abreast of the latest industry trends, and engage in

discussions on promoting sustainability in the coffee sector.

Held in the UAE, World of Coffee plays a pivotal role in

strengthening the bonds of cooperation and communication

between international brands and their regional partners in

the rapidly expanding coffee industry. The remarkable

attendance at this event, coupled with the associated

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