Page 307 - MOE ENGLISH PR REPORT - JANUARY 2024

1/22/24, 4:23 PM WAM - Emirates News Agency
preparations for both the Coffee Design Awards and the Best

New Product Awards.

The 2024 edition of World of Coffee focuses on sustainability

in the coffee industry, emphasizing the need for responsible

practices to ensure a continuous coffee supply. The Expo

showcases regional market growth and addresses the

increasing demand for specialty coffee. It features lectures

and workshops on the sustainable coffee movement,

promoting eco-friendly agricultural practices and aiming to

preserve biodiversity and improve coffee quality.

On the inaugural day, a diverse array of events and activities

were held, among which 2 sessions dedicated to Yemeni

Coffee by Fatima Khabeer and Mervat Haider, and another

session focused on significant Cold Brew approaches and

featured insights from Julia Leach.

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai

2024, said, “The 2024 edition of the Expo is set to build upon

the successes of its previous editions. It is introducing fresh

privileges and programs, including workshops and lectures, to

enhance the overall experience. The event is showcasing

various global happenings such as the Coffee Design Awards

and Best New Product Awards, aimed at acknowledging

innovation and excellence in the coffee industry while

fostering collaboration and partnerships among exhibitors,

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