Page 322 - MOE ENGLISH PR REPORT - JANUARY 2024

1/22/24, 4:25 PM Minister of Economy opens 3rd edition of World of Coffee 2024 – The Gulf Time Newspaper
practices and aiming to preserve biodiversity and improve coffee quality.
On the inaugural day, a diverse array of events and activities were held, among which 2 sessions dedicated

to Yemeni Coffee by Fatima Khabeer and Mervat Haider, and another session focused on significant Cold
Brew approaches and featured insights from Julia Leach.
Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024, said, “The 2024 edition of the Expo is

set to build upon the successes of its previous editions. It is introducing fresh privileges and programs,
including workshops and lectures, to enhance the overall experience. The event is showcasing various

global happenings such as the Coffee Design Awards and Best New Product Awards, aimed at
acknowledging innovation and excellence in the coffee industry while fostering collaboration and
partnerships among exhibitors, visitors and leading companies.”

“Serving as a vital platform, the event facilitates the unveiling of new products, exchange of expertise and
knowledge, and networking with experts and innovators in the coffee industry. This year’s Expo is featuring
the Roosters Village, Cupping Room and Brew Bar pavilions, offering diverse experiences for visitors. A

series of interactive sessions and workshops are focussing on the most effective approaches for resource
utilisation and sustainable practices in the coffee industry.”

Khalid Al Mulla, the Chief Executive Officer of the Specialty Coffee Association -UAE Chapter, said, “We are
excited about the 3rd edition of World of Coffee 2024 in Dubai, recognising the growing significance of this
event as a premier destination for coffee enthusiasts and both local and international companies involved in

coffee production. The exhibition provides a unique opportunity to gain insights on diverse cultures and
artistic approaches to coffee preparation, stay abreast of the latest industry trends, and engage in

discussions on promoting sustainability in the coffee sector. Held in the UAE, World of Coffee plays a pivotal
role in strengthening the bonds of cooperation and communication between international brands and their
regional partners in the rapidly expanding coffee industry. The remarkable attendance at this event, coupled

with the associated activities, underscores the increasing popularity of specialty coffee in both the country
and the region. It further emphasises Dubai’s prominent role as a hub for creativity and innovation in the

coffee industry.”
Aleeshia Bailey, President, JAMROCK GREEN CORPS, said, “We are thrilled to participate in the World of
Coffee Dubai for the first time, acknowledging the global significance of this event which is focused on the

coffee industry. The exhibition offers us a unique opportunity to showcase our products both locally and
globally, connecting with coffee enthusiasts, professionals, and experts alike. Throughout the Expo, our

primary goal is to highlight our commitment to ensuring the excellence of our coffee products through a
range of practices. These practices include the use of organic fertilisers, cultivating coffee beans at
elevations ranging from 3,500 to 5,000 ft., growing coffee beans in volcanic soil, and selecting distinct

varieties such as Arabica, Typica, and Geisha. Our coffee varieties have received certification from the
Jamaica Agricultural Commodities Regulatory.” The World of Coffee 2024 aligns with the steady expansion

of the coffee industry in the region. Market studies and analyses predict continued growth in the coffee
market in the coming years. According to Data Bridge Market Research, the value of the coffee and
Espresso drinks market in the MENA region is expected to reach around US$1.33 billion by 2030, increasing

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