Page 326 - MOE ENGLISH PR REPORT - JANUARY 2024

movement, promoting eco-friendly agricultural practices and aiming to preserve

biodiversity and improve coffee quality.

On the inaugural day, diverse events and activities were held, including two sessions

dedicated to Yemeni Coffee by Fatima Khabeer and Mervat Haider and another session

focused on significant Cold Brew approaches and featured insights from Julia Leach.

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024, said, “The 2024

edition of the Expo is set to build upon the successes of its previous editions. It

introduces fresh privileges and programs, including workshops and lectures, to enhance

the overall experience. The event showcases various global happenings, such as the

Coffee Design Awards and Best New Product Awards, aimed at acknowledging

innovation and excellence in the coffee industry while fostering collaboration and

partnerships among exhibitors, visitors and leading companies. Serving as a vital

platform, the event facilitates unveiling new products, exchanging expertise and

knowledge, and networking with experts and innovators in the coffee industry. This

year’s Expo features the Roosters Village, Cupping Room, and Brew Bar pavilions,

offering diverse experiences for visitors. Additionally, interactive sessions and

workshops focus on the most effective approaches for resource utilisation and

sustainable practices in the coffee industry.”

Khalid Al Mulla, the Chief Executive Officer of the Specialty Coffee Association -UAE

https://en.aletihad.ae/news/business/4458049/minister-of-economy-inaugurates-world-of-coffee-2024