Page 19 - MBRF PR REPORT - February 2024

Press Release

‘Bil Arabi’ initiative forms strategic collaborations to drive

ongoing efforts in fortifying prominence of Arabic language

Dubai, UAE, 19 February 2024- The ‘Bil Arabi’ initiative, launched by the Mohammed bin

Rashid Al Maktoum Knowledge Foundation (MBRF) in 2013, has continued its successful

journey towards promoting the Arabic language and encouraging its usage among the youth.
With a steadfast commitment to nurturing the linguistic heritage of the Arab world, the
initiative strives to inspire Arab youth to embrace their mother tongue, particularly in the

digital realm, fostering a robust presence of Arabic content across online platforms and social

media channels.

The initiative has formed strategic alliances with entities such as the UAE Ministry of Foreign
Affairs and International Cooperation (MOFAIC), Dubai Electricity and Water Authority

(DEWA), Al Ain News, Nabd, Entrepreneur Alarabiya, TeN TV, and Alghad TV. It has also

partnered with Abu Dhabi National Insurance Company (ADNIC) and New Digital Solutions
(NDS), among others, as an integral part of the MBRF’s efforts that are aimed at elevating
the position of the Arabic language across diverse sectors.

Preserving Identity

Her Excellency Noura bint Mohammed Al Kaabi, Minister of State at the Ministry of Foreign

Affairs, said, “’Bil Arabi stands as a strategic initiative that highlights collaborative efforts to
preserve the Arabic language and reinforce its significance as a key medium of communication

and understanding in the modern world.” She further emphasized that preserving the Arabic
language is essential to uphold the identity of the Arab world and its rich culture.

Her Excellency added, “The initiative goes beyond being a mere cooperative partnership, it
also represents a strategically effective approach to preserving Arab identity and heritage
while fostering stronger ties between Arab nation and global civilization. By prioritizing the

use of Arabic language in international relations and engagements with global organizations,

this initiative not only upholds Arab identity but also elevates its global standing.”