Page 21 - MBRF PR REPORT - February 2024

Press Release

fundamental component of global knowledge and cultural diversity.” He further highlighted

the significance of Arabic as a bridge for communication and the exchange of knowledge
across generations, playing a key role in preserving cultural identity. He also emphasized the

importance of producing media content that upholds and values the rich historical importance
of the Arabic language.

Content that Meets Expectations

Mazen Singer, Chief Strategy Officer at Nabd, expressed his pride in the media collaboration
with the initiative and highlighted its uniqueness in the Arab world. He said, “The initiative

aligns seamlessly with our vision at Nabd, and we are committed to enriching the Arabic

language by providing the public with access to Arabic content that resonates with their
interests and aspirations across different age groups.”

Nashaat Eldeehy, CEO of TeN TV, expressed the channel’s dedication to participating in the

initiative due to its significant role in reinforcing the importance of Arab identity. He
highlighted the initiative as a genuine and serious effort that serves as a unifying language for

a large population across the globe. Additionally, he discussed the channel’s visual and digital
content, emphasizing its focus on fostering a sense of belonging and interest in the Arabic

language. The channel allocates substantial content areas to explore the language and its

educational aspects, especially catering to younger generations. Eldeehy praised the efforts of
the MBRF in preserving and promoting the dissemination of the Arabic language.

For his part, Abbas Nasser, CEO of Alghad TV, said, “Arabic is not merely an identity; it serves

as a structured and seamless map encompassing all forms of thought. Simultaneously, it
functions as a musical language, showcasing a broad range within the acoustics of its letters.

To distance ourselves from Arabic is to lose a crucial element of culture and even pleasure.
Despite being one of the six major languages with the largest literary stock and its influence

extending significantly to non-Arabic languages in the Middle East, Arabic’s presence in digital

platforms and scientific discussions falls short of capturing its true richness, largely due to the
global dominance of English. This initiative seeks to revive the balance by enhancing Arabic’s
digital presence, especially among the younger generation.”

For Future Generations