Page 22 - MBRF PR REPORT - February 2024

Press Release

Charalampos Mylonas, CEO of ADNIC, expressed his pride in supporting initiatives that foster

the use and promotion of Arabic. He said, “As one of the UAR’s prestigious national insurance
companies, we are committed to preserving our mother tongue for the generations to come.

We anticipate a promising future where Arabic holds a distinguished global position,
celebrated as a language of communication and development.”

Wissam Younane, CEO of Entrepreneur Alarabiya magazine, said, “We are pleased and
honored to be a part of the initiative, as promoting the Arabic language is our motto and by

which we stand out. We are proud to be a contributor to its publication across all platforms.”
He further thanked the Foundation for its efforts and confidence in the magazine’s role in

supporting this pioneering mission.

Ahmed Elgamal, CEO of New Digital Solutions, highlighted the historical responsibility
imposed by the reliance on artificial intelligence (AI) on content from websites and digital

platforms to shape its responses and directions. He emphasized the crucial duty to enhance,

develop and improve Arabic content. Elgamal underscored the necessity for collaborative
efforts among agencies, institutions, and companies, further signifying the importance of the

partnership between the MBRF, a leader in knowledge dissemination, and New Digital
Solutions, a digital and AI company, to attain the desired goals and maximize digital impact.

Vital Language

Launching the Bil Arabi initiative took place on the occasion of the annual World Arabic
th
Language Day on 18 of December, which was set by the United Nations General Assembly.
The initiative aims to change existing stereotypes about the Arabic language, emphasizing its
universal significance. It actively promotes the utilization of Arabic on online platforms,

especially on social media, encouraging Arabs to communicate in their mother tongue.

The initiative, along with its partners, will translate prominent books, articles, periodicals, and

scientific research in vital fields into Arabic. Additionally, a comprehensive program of
activities and debates will be initiated to celebrate the Arabic language.

-Ends-